Inner State
Inner State creates high-quality dietary supplements that focus on adaptogens and medicinal mushrooms. Their goal is to balance body and mind.
SERVICES
Strategy • Brand Identity • Packaging • Pattern
STRATEGY
With this branding, we wanted to stand out in the field of adaptogens & be memorable, whilst also being true to the values of the company. The logo alludes to balance, well-being, health & one’s inner state. The earthy color palette & the style of the logo leans on a specific retro California aesthetic.
AESTHETIC
Minimalist 70s-Inspired California
CREDITS
Product Photography Chiara Milo
Saskia from Inner State
“I loved working with Sophie so much! Being a newbie in branding, she managed to guide me through all the steps in a professional but also knowledgeable way. She took my abstract ideas and brought them to visual life in no time. I also really appreciated her website designing skills, which made it possible for me to understand and work with Squarespace on my own. I can’t wait to work with Sophie again soon.”
See Inner State on Instagram or shop on their Website